DubaiDo
A modern discovery platform designed to help residents and tourists find the best and most exciting things to do in Dubai
Type
- UI/UX
- Web Design
- Responsive Design
Tools Used
- Figma
- Adobe Photoshop
Production
- 2026
The Problem
Dubai has an overwhelming amount of things to do, eat, see and explore. First-time visitors and long-term residents alike often don't know where to start. The homepage needed to feel like a knowledgeable local friend, showcasing the right experiences without overwhelming the user. Brand colors and visual identity were guided by the client's existing logo and brand guidelines.
Design Thinking
I strongly felt that progressive disclosure was a way to go with this for starters. The information hierarchy was built around how people actually browse: by area or neighborhood familiarity, by the type of experience they’re after, by what's trending, and by something they probably don’t want to overthink—this is where the curated options come in.
Rather than a generic listing page, the homepage functions as a layered discovery engine, with each section serving a different user mindset and intent.
Key decisions
Browse by Experience categories use icons and labels to reduce cognitive load and speed up the decision-making
Featured Attractions highlights handpicked top experiences, and the Curated For You adapts to the user's browsing behavior and preferences, while also serving as a flexible editorial space, giving content teams the ability to feature sponsored or promoted venues without disrupting the user’s discovery experience.
Upcoming Events, Recent Reviews and Blog sections add time-sensitivity and social proof, two key trust signals for tourism platforms
The Explore by Location and newsletter sections anchor the bottom of the page with two distinct next actions: going deeper geographically or subscribing to stay connected
From Desktop to Mobile
Once the desktop homepage was approved, I then translated the experience for mobile, rethinking the layout hierarchy for smaller screens and touch-first interactions. Horizontal scrolling carousels replaced multi-column grids, section spacing was tightened, and tap targets were sized for comfortable one-handed use, all while preserving the same layered discovery flow and logic from the desktop version.
Outcome
A homepage that guides without overwhelming, giving users multiple entry points based on their browsing style, whether they know exactly what they want or are still in discovery mode.
A closer look at the key features
The homepage was just the starting point. DubaiDo is a multi-layered platform, and each feature needed the same level of intentional thinking, from how users browse and filter hundreds of experiences, to how they discover something unexpected, search across the whole platform, and ultimately decide to check something out.
Below is a deeper look at the core features that make up the full DubaiDo discovery platform experience.
Smart Discovery Tool
For users who don't know where to start, the Smart Discovery Tool guides them through 5 quick questions: experience type, budget, group size, thrill level, and travel timing, to show personalized results without the overwhelm of open-ended browsing. Each question was written conversationally, in sequence from the broadest to most specific, and designed with Skip options to keep friction low throughout.
Attraction Details - Who This Is Perfect For
Rather than leaving users to guess if an experience suits them, the details page includes a "Who this is perfect for" section with audience tags, giving users a quick, confident read on fit before they commit to reading further or booking.
Blog & Editorial
The blog section extends DubaiDo beyond a listings platform into a content destination, covering new openings, free experiences, competitions and local news. Designed as a clean article feed with category labels, author attribution and thumbnails, it gives the platform editorial credibility and a reason to return even when users aren't actively planning.
Attraction Details
Everything a User Needs to Decide. The attraction details page was designed to answer every question a user might have before booking, without making them work for it.
Quick Facts, accessibility information, best times to visit, a photo gallery, tips before you go, FAQs, and a full review system are all structured to guide a user from curiosity to confidence.
You May Also Like and Areas Close By sections extend the session naturally, while the sticky ticket graphic at the bottom of the page—one of my favorite design details on the project—keeps the booking CTA present without interrupting the reading flow.
Portfolio Disclaimer
This project represents my design contributions during my employment. The final work may have been modified after handoff or may still be in development. Confidential and proprietary business information has been excluded.