Reel Cinemas
The first set of designs for Reel Cinema’s Standard Menu which is projected in their food counter screens and poster areas, was started by the design team of Groups Rhinos France and was entrusted to me to continue and eventually finish.
Type
- Graphic Design
- Menu Design
Tools Used
- Adobe Photoshop
Production
- 2018
The marketing team of Reel Cinemas wanted to refresh their brand with these new collaterals as is evident in the bright, popping colors applied not only to the food item photos but also to the overall graphic and design elements used.
Reel Platinum Suites
“The world’s most luxurious cinema experience.” That’s what Reel Platinum Suites promises and what we tried to deliver in this second project for them.
Working for Emaar on this has been a great experience as a designer.
It was challenging as the brief specified a delicate requirement of luxury for the platinum feel their customers are used to.
After two meetings with the head of design, I was on my own working on this menu, exploring black, white, gray, and even gradient combinations until the client decided on this final look.
Portfolio Disclaimer
This project represents my design contributions during my employment. The final work may have been modified after handoff or may still be in development. Confidential and proprietary business information has been excluded.